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Saints archive · A002

01

Launch

Ealing Centre W13

Five-bedroom house

Launch date
October 2023
Launch asking price
£1,650,000
Ealing / October 2023

Homes under offer or STC by price band

£1.25m–£1.5m
41%
£1.5m–£1.75m
47%
£1.75m–£2m
58%

STC means sold subject to contract. Percentages show the share of recorded listings.

02

Advice and outcome

Sale agreed
December 2023
Completion
September 2024
Buyer position
Corporate cash buyer

The seller had identified a larger home they wanted to secure. Confidence in their buyer’s ability to proceed was essential.

Given activity in the relevant price band and the timing of the onward purchase, I recommended launching at £1.65 million in October 2023 and assessing the market response.

A sale was agreed in December 2023 with a corporate buyer purchasing entirely in cash, without a related sale. That position gave the seller flexibility while their onward chain progressed. Completion followed in September 2024.

How I advise you