02 / PROCESS
Five stages.
One accountable process.
Saints is my personal property advisory practice. I deliberately limit my instructions so I can advise you and handle your sale personally, from appraisal to completion.
My advice draws on nearly 30 years’ experience, market evidence and a clear understanding of what you need from your move.
MARKET
Understand every moving part.
For sale and STC
by asking-price band.
Ealing · Detached homes · 5 October 2026
STC means sold subject to contract. The percentage is the share of this recorded listing sample marked STC.
Your reasons for moving, your timescale and the price you need to achieve guide the advice.
If you are buying another home, I assess the conditions for selling and buying together. What matters is whether the whole move works for you.
My recommendation may be to launch now, change the approach or wait. I explain the reasoning before we agree how to proceed.
From the archive
I advised launching while probate progressed, taking account of probate and Land Registry timescales so marketing could proceed in parallel.
Choosing when to launch a probate salePOSITIONING
Set the price in context.
One market.
Different conditions.
- £1.25m–£1.5m
- 8 for sale / 12 STC60% STC
- £2m–£2.5m
- 30 for sale / 6 STC16.67% STC
The STC share is read alongside the number of homes still for sale.
Ealing · Detached homes · 5 October 2026
For your property type and price band, I assess the alternatives buyers have, the proportion of homes marked sold subject to contract (STC) and how activity is changing.
That evidence informs my recommendation on the asking price and launch strategy. I explain what supports the recommendation, where holding firm on price is justified and where caution is needed.
We agree the price and approach together before launch.
From the archive
I used the proportion of comparable homes under offer or sold subject to contract in the relevant price band to help the seller reassess their expectations.
Shaping price expectations with market evidencePRESENTATION
Launch, observe and adapt.
I advise on preparing your home, arrange professional photography and check the floorplans and written details for accuracy before launch.
Handling enquiries and viewings personally gives me a direct understanding of buyers’ circumstances and responses. That knowledge informs my advice throughout the campaign.
I share viewing feedback and assess the response each week against wider market activity. Any recommended change in presentation, price or marketing is explained and agreed with you.
From the archive
I advised the developer to complete the kitchens, bathrooms and landscaping before launch, so buyers could assess the finished homes.
Completing two homes before launchNEGOTIATION
Evaluate the offer as a whole.
Beyond the headline price.
- Finance
- Funding position checked
- Chain
- Full details and sale stage
- Timing
- Your move and the buyer’s
- Decision
- Clear advice. Your choice.
Before recommending how to respond, I check the buyer’s funding, timescale and full chain, including progress on any related sale.
Competing homes, the proportion of similar properties marked STC and current buyer activity help me judge how firmly to negotiate.
I negotiate on your behalf, weighing price, the buyer’s ability to proceed and your objectives for the move. You receive my assessment of the options and trade-offs. The final call remains yours.
From the archive
With multiple bids, I compared the offers and checked the selected buyer’s funding and chain against the seller’s need for certainty around an onward move.
Choosing the buyer to suit the whole movePROGRESSION
Every step accounted for.
Key milestones
- Solicitors instructed
- Mortgage and survey
- Searches and enquiries
- Exchange of contracts
- Completion and keys
Once a sale is agreed, I continue to advise you through to completion.
I check progress daily against agreed dates. If a step is overdue, I establish the cause with the person responsible and follow through on the action needed.
I assess what any delay or change means for your timing and any onward purchase. Where a decision is needed, I explain the options and give you my recommendation.
From the archive
I followed up on the buyer’s funding almost daily and pursued outstanding matters. Completion met the seller’s deadline.
Following through to a completion deadlineMy research and market insights are freely available to everyone. I share them to help buyers and sellers understand current conditions before deciding whether, when and how to move.
Discuss your move.
Talk through your circumstances, the market and what would need to be in place for the move to work.
Email meA direct point of contact.
Discuss your requirements, funding, timescale and any related sale with me, so viewings focus on homes that suit your move.
I act for the seller and handle enquiries, viewings and offers personally, keeping you informed as the purchase progresses.
View current homes