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Saints archive · A001

01

Launch

Cleveland Park W13

Five-bedroom house

Launch date
October 2023
Launch asking price
£1,750,000
Ealing / October 2023

Detached homes / under offer or STC

£1.25m–£1.5m
50%
£1.5m–£1.75m
47%
£1.75m–£2m
50%

STC means sold subject to contract. Percentages show the share of recorded listings.

02

Advice and outcome

Sale agreed
November 2023
Completion
September 2024
Buyer position
Upsizing · related sale

The executor was travelling from overseas to handle a probate sale. A vetted buyer and certainty of sale were priorities.

With around half of recorded listings in the relevant price bands marked sold subject to contract, and strong demand for this particular property, I recommended launching in October 2023 at £1.75 million and holding a firm negotiating position. I shared the same evidence with buyers, helping them assess what the home offered alongside the extensive renovation required.

I advised launching while probate progressed, taking account of probate and Land Registry timescales so marketing could proceed in parallel.

Following interest from multiple bidders, a sale was agreed in November 2023 with an upsizing buyer who had a related sale. Completion followed in September 2024.

How I advise you