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Saints archive · A005

01

Launch

Brentham W5

Three-bedroom house · Off-market sale

Campaign start
July 2024
Asking price
£1,100,000
Ealing / July 2024

3+ bedroom terraced homes / under offer or STC

£700k–£800k
60%
£800k–£900k
65%
£900k–£1m
61%
£1m–£1.25m
33%

STC means sold subject to contract. Percentages show the share of recorded listings.

02

Advice and outcome

Sale agreed
August 2024
Completion
November 2024
Buyer position
Chain-free cash buyer

At our first meeting, I could not confidently support the seller’s target on the market evidence. After a year of marketing through other agents, they returned concerned about the lack of activity.

I shared the proportion of comparable homes under offer or sold subject to contract in the relevant price band. That evidence shaped the £1.1 million asking price.

A buyer contacted me because of my local office and presence in the area. I emailed the brochure and later advised accepting their improved offer, prioritising the chain-free cash position and certainty of sale.

The sale was agreed off market in August 2024. I kept the buyer and solicitors updated, followed up outstanding matters and coordinated completion in November.

How I advise you